NEW OWNERSHIP FOR CRANKWORX


Team,

 

As you know, in normal season, we’d be counting down the days to Crankworx. While we are unable to host the festival this year, we are hoping to bring it back to WB next summer with a slight change.

 

Today, I am extremely pleased to announce the sale of Crankworx to CWX Live Marketing & Boombox Inc. Darren Kinnaird has led the Crankworx team for over 10 years and, together with TJ Walker, shares the entrepreneurial drive to evolve and grow the Crankworx Series world-wide. 

 

From the early days of its debut in 2004, Crankworx has become the biggest mountain bike festival in the world. There were many freeriding firsts, from never before seen tricks to the progression of a brand new discipline, Slopestyle. Crankworx has led the way for women in the sport of mountain biking, particularly as one of only a few professional sports events to offer equal prize money. Crankworx has undeniably shaped and defined the sport of mountain biking and the industry globally.

 

Having experienced Crankworx for the first time this past summer, I felt its integral connection to our staff and our community. The combination of athletic excellence, passionate fans, keen young riders and smooth event execution is impressive. Crankworx is clearly embedded in Whistler Blackcomb and the Whistler Mountain Bike Park, which is why Whistler Blackcomb will continue to be the home resort and the signature stop for the Crankworx world tour. At the same time, the new ownership will allow for the tour’s continued growth and expansion. 

 

We will provide clarity to those teams who work directly with Crankworx on how the working relationships will continue going forward. For now, please join me in congratulating Darren, TJ and the Crankworx Team. We are excited to see the next evolution of the event and series!

 

Geoff

 

Geoff Buchheister | COO | Whistler Blackcomb